Luke Evans and Fran Tomas Turn Heads with New BDXY Swimwear Launch

Welsh actor Luke Evans, known for his roles in "Beauty and the Beast" and "The Alienist", and his partner, Spanish architect Fran Tomas, are expanding their creative partnership beyond their personal lives. The couple recently launched a new line of men's swimwear under their fashion label BDXY Studio, and chose to debut the collection as the models themselves, capturing attention across social media and LGBTQ+ media platforms .

BDXY Studio, which Evans and Tomas co-founded with stylist Christopher Brown, debuted in 2024 and quickly became recognized for its sleek, vintage-inspired wardrobe essentials. The new swimwear line continues this tradition, featuring minimal designs and flattering fits. The campaign’s visuals, described as reminiscent of 1970s Hollywood glamour, evoke a sense of nostalgia while emphasizing contemporary style. Evans himself described the line as embodying “old-school confidence, modernized,” with inspiration drawn from legendary figures like Harrison Ford poolside in the 1970s .

The BDXY swimwear launch is more than a business move; it’s a statement about LGBTQ+ representation in the fashion industry. By modeling the collection together, Evans and Tomas showcase not just their designs but their relationship, helping to normalize and celebrate same-sex partnerships in mainstream media. The campaign is widely seen as affirming and empowering, reflecting the importance of visibility for LGBTQ+ people—especially in spaces that have historically lacked diverse representation .

The couple’s partnership with stylist Christopher Brown, known for his work with high-profile celebrities, further positions BDXY as a brand with both creative credibility and a commitment to inclusivity. Since its inception, BDXY has expanded its offerings to include basics such as T-shirts, underwear, and accessories, all designed with the same attention to detail and style as the swimwear line .

The BDXY swimwear campaign’s impact extends beyond fashion. It demonstrates how LGBTQ+ entrepreneurs and creatives are shaping cultural conversations around self-expression, confidence, and love. The positive reception from fans and media alike underscores the appetite for more diverse and authentic voices in both fashion and celebrity culture .

For Evans and Tomas, the BDXY project is a testament to their shared vision and creative synergy. As the brand continues to expand, it stands as both a successful business venture and a meaningful contribution to LGBTQ+ visibility in global pop culture.